蔡宗憲 教授兼任主任秘書

電話:082-313039
信箱:thtsai@nqu.edu.tw
教師部落格:https://www.researchgate.net/profile/Tsung_Hsien_Tsai3

學歷:
1. 博士,主修運輸需求分析,國立成功大學交通管理科學系 (2001/09~2006/06)
2. 碩士,主修運輸需求分析,國立成功大學交通管理科學系 (1999/09~2001/06)
3. 學士,主修交通工程與管理,逢甲大學交通工程與管理學系(1995/09~1999/06)

經歷:
1. 國立金門大學觀光管理學系教授 (2018/08- )
2. 國立金門大學觀光管理學系副教授 (2014/08-2018/07 )
3. 國立金門大學觀光管理學系助理教授 (2010/08-2014/7)
4. 博士後研究員,國立成功大學交通管理科學系 (2010/1~2010/7)
5. 博士後研究員,美國康乃爾大學旅館學院 (2007/11~2009/11)

 

專長:
需求預測、訂價管理、主題遊程、觀光與運輸、觀光實驗設計

榮譽與獎勵:
1. 優等獎,2018第十五屆服務業管理暨創新研討會,「旅館抵店賓客住房數預測模式之比較」 (2018)

2.最佳論文獎(口頭發表(九)),2017中華觀光管理學會學術論壇暨研討會議,「考量遊客偏好之主題襲產遊程觀光服務設計」 (2017)

3. 優良論文獎,2017第十三屆全國學生休閒、觀光、遊憩學術論文研討會,「閩南古厝民宿選擇偏好之研究-解構式計劃行為理論觀點」 (2017)

4. The Best Paper Award, 2nd Annual Conference of the Euro-Asia Tourism Studies Association, “Investigating transportation mode choice behaviors at a tourist destination with low-carbon images”(2016)

5.The Best Paper Award for methodological development, 11th EASTS Conference, “A similarity-based self-evolutionary model for railway passenger arrival forecasting”(2015)

6.科技部104-109學年度補助大專校院獎勵特殊優秀人才 (2015-2021)

7. 交通部觀光局「107年觀光產業關鍵人才培育計畫-高階主管養成班」旅館業及觀光旅館業團體訓練計畫結訓 (2018)

8. 國立金門大學104學年度校級楊忠禮教學傑出獎(2015)

9. 國立金門大學102-104學年產學合作計畫貢獻傑出獎(2013-2015)

10. 國立金門大學103學年度管理學院教學優良及傑出獎 (2015)

11. 國立金門大學102學年度管理學院優良導師(2015)

12. 國立金門大學100學年度第一學期教學優良典範(2011)

13. 國立金門大學100學年產學合作計畫傑出表現獎 (2011)

14. 台灣國防部國軍優良義務役軍官 (2007)

15. 斐陶斐(Phi Tau Phi)榮譽學會會員 人員(管理學門)(2006)

16. 台灣教育部公費留學博士後研究人員(管理學門)(2004)

17. 中華扶輪教育獎學金(3470地區)(2003)

校外競賽:
1. 指導本校張郁翎、黃瑋婷、魏佩怡、吳方瑀、劉亭參加2016創新創業與團隊企劃競賽榮獲創意點子獎(題目:Rebirth重生)(2016/6/27)
2. 指導本校觀光系黃靖嘉、呂翊嘉、黃瑋婷、蔡牧庭參加2015觀光菁英盃-全國遊程設計競賽暨國際觀摩會榮獲佳作(題目:烽火下的世外桃源)(2015/5/8)
3. 指導本校「Qber」團隊參加「看見金門-2015青年創造力論壇」簡報競賽(科技整合觀光資源)榮獲第一名(2015/12/5-12/6)

專業證照:
1. IATA國際航空票務從業人員認證(基礎級)
2. 財團法人光華管理策進基金會個案師資人才認證-高階師資
3. 前程文化旅行業資訊管理系統認證、電子商務系統認證
4. WSET英國葡萄酒與烈酒教育基金會Advance認證

 

論文發表:

(A) 期刊論文

1.營收管理訂價領域

1-1 Tsai, T. H., and Chen, C. M., Mixed logit analysis of trade-off effects between international airline fares and fences: a revenue management perspective, Current Issues in Tourism, Vol. 22, No. 3, 265-275, 2019. (SSCI, 5-year IF=4.818 in 2019, 10/56 in Hospitality, Leisure, Sport & Tourism; MOST 103-2410-H-507- 005-)

1-2 Tsai, T. H., Homogeneous service with heterogeneous products: Relationships among airline ticket fares and purchase fences, Journal of Air Transport Management, Vol. 55, pp. 164-175, 2016. (SSCI, 5-year IF=2.914 in 2019, 16/37 in Transportation; MOST 103-2410-H-507- 005-)

1-3 魏健宏、蔡宗憲、施智婷,服務需求預測與旅客票種偏好關聯之研究─以某國道客運公司為例,運輸學刊,第二十六卷,第一期,頁89-116,2014。(TSSCI; NSC101-2410-H-006-108)

1-4 Tsai, T. H. and Wei, C. H., Fare discounts and purchase restrictions: Trade-off effects of intercity bus passengers in Taiwan, Journal of the Eastern Asia Society for Transportation Studies, Vol. 10, pp. 538-550, 2013. (NSC101-2410-H-006-108)

1-5 Lee, C-K. and Tsai, T-H., A Demand Responsive Pricing Method for the Product-line of Taiwan High Speed Rail, Transportation Research Record, No. 1863, pp. 1-8, 2004. (SCI, 5-year IF=1.216 in 2019, 31/36 in Transportation Science & Technology)

 

2.營收管理預測領域

2-1 Tsai, T. H., Self-evolutionary sibling models to forecast railway daily arrivals using reservation data. Engineering Applications of Artificial Intelligence, Vol. 96, pp. 103960, 2020. (SCI, 5-year IF=3.810 in 2019, 33/136 in Computer Science & Artificial Intelligence; (MOST 104-2628-E-507-001-MY2)

2-2 Tsai, T. H., A similarity-based self-evolutionary model for railway passenger arrival forecasting, Asian Transportation Studies, Vol. 4, No. 1, pp. 140-158, 2016. (MOST 104-2628-E-507-001-MY2)

2-3 Tsai, T. H., A self-learning advanced booking model for railway arrival forecasting, Transportation Research Part C, Vol. 39, pp. 80-93, 2014. (SCI, 5-year IF=7.080 in 2019, 4/36 in Transportation Science & Technology; NSC 100-2218-E-507-002)

2-4 Tsai, T. H., A Temporal Case Retrieval Model to Predict Railway Passenger Arrivals, Expert Systems with Applications, Vol. 36, No. 5, pp. 8876-8882, 2009. (SCI, 5-year IF=5.448 in 2019, 2/83 in Operations Research & Management Science)

2-5 Tsai, T. H., Lee, C. K. and Wei, C. H., Neural Network Based Temporal Feature Models for Short-term Railway Passenger Demand Forecasting, Expert Systems with Applications, Vol. 36, No, 2P2, pp. 3728-3736, 2009. (SCI, 5-year IF=5.448 in 2019, 2/83 in Operations Research & Management Science)

2-6 Tsai, T. H., Lee, C. K. and Wei, C. H., Design of Dynamic Neural Networks to Forecast Short-term Railway Passenger Demand, Journal of the Eastern Asia Society for Transportation Studies, Vol. 6, pp. 1651-1666, 2005. (NSC93-2211-E-006-052)

2-7 Tsai, T. H., Lee, C. K. and Wei, C. H., An Artificial Neural Networks Approach to Forecast Short-term Railway Passenger Demand, Journal of the Eastern Asia Society for Transportation Studies, Vol. 5, pp. 221-235, 2003. (NSC91-2211-E006-116)

2-8 蔡宗憲、李治綱,應用預售資料建構銷售額預測模式:以運輸服務為例,國立金門大學學報,第三期,頁83-104,2013。

2-9 蔡宗憲、李治綱,一個混合時間序列法與指數平滑法的預測流程:列車旅運需求預測之應用,運輸學刊,第二十四卷,第一期,頁95-112,2012。(TSSCI)

2-10 蔡宗憲、魏健宏,類神經網路於時間數列預測之發展趨勢回顧與展望,國防管理學報,第三十卷,第二期,頁33-47,2009。

2-11 蔡宗憲、李治綱、游智元,模式更新與資料轉換對時間序列方法於短期列車旅運需求預測之影響,運輸學刊,第二十卷,第二期,頁177-200,2008。(TSSCI)

2-12 蔡宗憲、李治綱、魏健宏,短期列車旅運需求之類神經網路預測模式建構與評估,運輸計劃季刊,第三十五卷,第四期,頁475-506,2006。 (TSSCI)

 

3.觀光管理領域

3-1 Tsai, T. H., and Chen, C. M., An ex-ante evaluation of marketing policies to improve itinerary service, Current Issues in Tourism, Accepted for publication, 2020/7/26. (SSCI, 5-year IF=4.818 in 2019, 10/56 in Hospitality, Leisure, Sport & Tourism; MOST 106-2410-H-507-007)

3-2 Tsai, T. H., Heterogeneous utilizations of homogeneous tourism resources: the application of gamification, Journal of Global Tourism Research, Vol. 5, No. 1, pp. 21-24, 2020. (MOST 106-2410-H-507-007)

3-3 Tsai, T. H., and Chen, C. M., Evaluating tourists’ preferences of service content in thematic itineraries: Holy folklore statue in Kinmen, Tourism Management Perspectives, Vol. 30, pp. 208-219, 2019. (SSCI, IF=3.648 in 2019, 14/56 in Hospitality, Leisure, Sport & Tourism; MOST 106-2410-H-507-007)

3-4 Tsai, T. H., and Chen, C. M., Research Note: Exploring preferences for liquor souvenirs at a tourist destination, Tourism Economics, Vol. 22, No. 1, pp. 189-199, 2016. (SSCI, 5-year IF=1.657 in 2019, 39/56 in Hospitality, Leisure, Sport & Tourism; NSC 101-2410-H-507-006)

3-5 陳建民、蔡宗憲(通訊作者)、李珮榕,遊客需求導向之觀光酒廠遊程服務設計,觀光休閒學報,第二十二卷,第二期,頁183-212,2016。(TSSCI) (NSC 101-2410-H-507-006-)

 

4.運輸管理領域

4-1 Tsai, T. H., Heterogeneous analysis of transportation mode choice at a green tourist destination¸ Journal of the Eastern Asia Society for Transportation Studies, Vol. 12, pp. 904-921, 2017. (MOST 103-2815-C-507-003-H)

4-2 蔡宗憲、許雅玲,低碳觀光目的地運具選擇偏好行為之研究,運輸學刊,第二十八卷,第三期,頁335-368,2016。(TSSCI) (MOST 103-2815-C-507-003-H)

4-3 Tsai, T. H., Wei, C. H. and Tsai, C-Y., Investigating parental intention of using internet filter software, Quality & Quantity, Vol. 48, No. 1, pp. 75-89, 2014. (SSCI, 5-year IF=1.154 in 2019, 50/98 in Social Sciences, Interdisciplinary)

5.動機/服務品質/滿意度/意願 領域

5-1 Chen, C. M., and Tsai, T. H. (corresponding author), Tourist motivations in relation to a battlefield: A case study of Kinmen, Tourism Geographies, Vol 21, No. 1, pp. 78-101, 2019. (SSCI, 5-year IF=3.644 in 2019, 17/56 in Hospitality, Leisure, Sport & Tourism; MOST 104-2410-H-507-007)

5-2 Chen, C. M., Chen, S. H., Lee, H. T., and Tsai, T. H. (corresponding author), Exploring destination resources and competitiveness-A comparative analysis of tourists’ perceptions and satisfaction toward an island of Taiwan. Ocean & Coastal Management, Vol. 119, pp. 58-67, 2016. (SCI, 5-year IF=2.972 in 2019, 22/66 in Oceanography; MOST 103-2410-H-507-010)

5-3 Chen, C. M., Chen, S. H., Lee, H. T., and Tsai, T. H. (corresponding author), The police service quality in rural Taiwan: A comparative analysis of perceptions and satisfaction between police staff and citizens, Policing: An International Journal of Police Strategies and Management, Vol. 37, No. 3, pp. 521-542, 2014. (SSCI, 5-year IF=1.465 in 2019, 41/69 in Criminology & Penology)

 

(B) 專書及專書文章

  1. Chen, C. M. and Tsai, T. H., Crime and Punishment in Taiwan, In Wesley G. Jennings (eds.), The Wiley Encyclopedia of Crime and Punishment (p.1-5), Wiley, USA, 2014.
  2. Tsai, T. H., A Temporal Case-Based Procedure for Cancellation Forecasting: A Case Study, In A. M. Leeland: Case-Based Reasoning: Processes, Suitability and Applications, pp. 77-93, Nova Publishers, 2010. (ISBN: 978-1-61728-352-9)
  3. Tsai, T. H., Lee, C. K, and Wei, C. H., Short-term Railway Passenger Demand Forecasting: Artificial Neural Networks Approaches, VDM-Verlag Dr. M ller Akiengesellschaft &Co. KG, U.S.A., 2009. (ISBN:978-3-639-16149-6)
  4. Tsai, T. H. and Kimes, S. E., A Time Series Case Based Predicting Model for Reservation Forecasting, In Chien and Hong (eds.): Opportunities and Challenges for Next Generation Applied Intelligence, pp. 53-58, Springer-Verlag, 2009. (ISBN:978-3-540-92814-0)

 

(C) 科技部專題學術研究計畫

  1. 計劃主持人,預先訂位模式選擇課題於短期旅運量預測之探究,科技部專題研究計畫(MOST 109-2221-E-507-001),2020/8/1~2021/7/31 (512,000元)
  2. 計劃主持人,航空公司機位超賣所致自願放棄登機時補償政策之研析,科技部專題研究計畫(MOST 108-2221-E-507-001),2019/8/1~2020/7/31 (485,000元)。
  3. 計劃主持人,需求導向式觀光服務設計:閩南主題遊程與古厝民宿選擇之實證研究,科技部專題研究計畫(MOST 106-2410-H-507-007),2017/8/1~2018/7/31(583,000元)。
  4. 計劃主持人,以相似樣本為基礎的自演化旅運量預測集合模式,科技部優秀年輕學者專題研究計畫(MOST 104-2628-E-507-001-MY2),2015/8/1~2017/7/31(1,008,000元)。
  5. 計畫主持人,營收管理觀點下航空票價之結構設計,科技部專題研究計畫(MOST 103-2410-H-507-005-),2014/8/1~2015/7/31(536,000元)。
  6. 計畫主持人,一個以GA-CBR為基礎的旅運量預測模式,國科會專題研究計畫(NSC102-2221-E-507-005),2013/8/1~2014/7/31(379,000元)。
  7. 計畫主持人,整合Case-based reasoning與時間特性的期望銷售曲線預測模式,國科會專題研究計畫(NSC 100-2218-E-507-002),2011/12/1~2012/10/31 (274,000元)。

 

(D) 科技部大專生專題研究計畫

  1. 郭思愉,相似樣本模式於旅館抵店賓客數預測之應用,科技部大專生專題研究計畫(104-2815-C-507-001-H) ,2015/7/1~2016/2/28(48,000元)。
  2. 許雅玲,永續低碳島運輸策略之研析:兼論觀光之影響,科技部大專生專題研究計畫(103-2815-C-507-003-H),2014/7/1~2015/2/28(47,000元)。
  3. 林麗娟,房價與入住期間總計變數對於旅館每日住房需求預測績效之影響,國科會大專生專題研究計畫(101-2815-C-507-002-H),2012/7/1~2013/2/28(47,000元)。

 

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